Rob Wade, content marketer, copywriter, and strategist, in a vacation photo with his wife and son. They are posing in front of the Grand Canyon of the Yellowstone with a waterfall in the background, surrounded by rocky cliffs and trees.

MY KARMIC CAREER JOURNEY

From stealth copywriter to data-driven content marketer

Maybe when you were growing up, you wanted to be an astronaut, a teacher, a doctor, or a professional athlete. I wanted to be a copywriter.

As a frustrated tween (is there any other kind?), I’d read ads, seen commercials, and thought, that’s stupid. I can do better. So from grade school through high school and college, I wrote. Not ads (yet), but stories, songs, screenplays, and one particularly cringeworthy letter to the editor.

Then I got my big break.

I made friends with a couple who owned an advertising agency. They found out I liked to write, and handed off test assignments, Mission Impossible-style (literally—detailed instructions sealed in unmarked envelopes).

Several covert tasks later, I completed the mission and officially became a copywriter. Because the agency where I worked was small, I was asked to take on some account management and strategy. I liked this, too.

Soon, I was able to mash up all my career interests into content marketing, launching a practice within another agency that specialized in technology clients. Since then, I’ve successfully built, nurtured, and scaled three content marketing practices from the ground up.

I’ve also always been a geek, driven to test and apply AI and other emerging tech to boost productivity and performance 72%. This has mostly been a good thing, except when my peers find out and stop by to ask a lot of questions when I’m trying to focus. It’s ok. I don’t mind. Much.

These days, I’m seeking my next career challenge. I’m accepting freelance B2B copywriting work and interviewing for full-time technology content marketing leadership positions. Between those tasks, I enjoy travelling and going to movies with my family, reading voraciously, petting cats, and spinning records.

Want to learn the details of my career path? Visit my LinkedIn profile.

Good company: Brands I’ve served

Logos of brands Rob has worked with: AT&T, Bayer, CallRail, Cox, DC, Disney, Elsevier, Equifax, Georgia Pacific, Manhattan Associates, Maropost, Mattel, Mayo Clinic, Motorola, Plooto, Spectrum, and TransUnion

Let’s get to work

Got a question? Or even better, want to craft some copy or elevate your content marketing strategy? Let’s talk!